Born for the Beach
Golden Breed was established in California, USA back in 1969. The company, global trademarks and licenses were then acquired by Australian Nick Van De Merwe in 1999. Nick has over three decades of experience in wholesaling and retailing with major apparel companies, and as many years of experience in surfing.
Nick grew up moving around with his ‘Tea trading’ family spending many of his early years in Java. He bought his first surfboard in Bali in 1974 from none other than Surfing International's inaugural CEO, Randy Rarick. After several years of bumming his way around the world’s snowfields and then a lengthy career with Pacific Brands in marketing and general management roles, this Oxford University graduate headed back to the beach as Golden Breed’s CEO.
Passionate about Golden Breed’s iconic, heritage status, but bringing a dynamic fresh direction for the brand, Nick and his team have put the FUN back. While ensuring Golden Breed still encapsulates all its retro roots of “back to the beach”, the brand’s appeal is as relevant to today’s younger beach loving market by adapting the best of the past with current trends and market demands.
Golden Breed manufactures a broad range of high quality lifestyle surf apparel for men, women and kids (from tee shirts, thongs, caps, boardies, sweat shirts and polos to dresses) and performance swimwear such as rashies and wetsuits. Golden Breed is available in independent surfshops around Australia.
In addition to its own online store, Golden Breed has concept shops in Byron Bay, Flinders, Noosa Heads and Coolangatta. The Golden Breed company stores are located in some of the 'hottest' and most beautiful sea-side towns in Australia ...with iconic surf beaches. These stores' ranges of the best products and brands are sourced from all over the world and include surfboards, hire boards and everything you need to go surfing.
Our knowledgeable and friendly staff are there to get you 'back in the water' with all the expert advice you require. They know all about surf gear and surf equipment, and most importantly, where all the best local surfing spots are! Once you have been in a Golden Breed shop we know you'll be coming back!!