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NEW ARRIVAL
Man sitting on a bench facing the beach wearing a Byron Herring Tee | Wash Black with a retro Golden Breed surf store graphic on the back, bright sunny day at the shore. Man wearing a Byron Herring Tee | Wash Black with a surf-themed Golden Breed graphic on the back, styled with casual shorts, representing Australian surfwear culture.
NEW ARRIVAL
Man standing on grassy shore near ocean wearing Byron Herring Tee | Off White with surf-themed graphic on back, blue shorts, and leaning against tree under clear sky A young man wearing a Byron Herring Tee | Off White stands outdoors near trees in a sunny, relaxed beachside setting, capturing casual Australian surfwear style.
NEW ARRIVAL
Golden Breed Byron Old School Rag Top - Sweatshirts Golden Breed Byron Old School Rag Top - Sweatshirts
NEW ARRIVAL
Golden Breed Byron Stubby Herring | Navy - Can & Bottle Sleeves Golden Breed Byron Stubby Herring | Navy - Can & Bottle Sleeves
Byron Stubby Herring
Sale price$12.99 AUD
NEW ARRIVAL
Golden Breed Byron Old School Rag Top - Sweatshirts Golden Breed Byron Old School Rag Top - Sweatshirts
NEW ARRIVAL
Golden Breed Byron Stoked Wet Travel Bag | Surf Green - Beach Bags Golden Breed Byron Stoked Wet Travel Bag | Surf Green - Beach Bags
Byron Stoked Wet Travel Bag
Sale price$39.99 AUD
RESTOCKED
Golden Breed Byron Shark Girl Tee | Wash Black - T-Shirts Golden Breed Byron Shark Girl Tee | Wash Black - T-Shirts
RESTOCKED
A man wearing a Golden Breed Byron Boards Tee in Azure Blue and tan shorts stands outdoors under large, leafy trees with his back to the camera. A person in the Golden Breed Byron Boards Tee in Azure Blue, featuring Surfing Since 1969 printed in white on the left chest—a classic style from Byron Bay’s iconic surf brand.
RESTOCKED
Golden Breed Byron Map Tee | off White - T-Shirts Golden Breed Byron Map Tee | off White - T-Shirts
Byron Map Tee
Sale price$39.99 AUD
RESTOCKED
Golden Breed Byron Palm Loco Tee - T-Shirts Golden Breed Byron Palm Loco Tee - T-Shirts
RESTOCKED
Byron Boards Tee | Navy - Golden Breed Byron Boards Tee | Navy - Golden Breed
RESTOCKED
Golden Breed Byron Bay Smurf Tee | Navy - T-Shirts Golden Breed Byron Bay Smurf Tee | Navy - T-Shirts
Byron Bay Smurf Tee
Sale price$39.99 AUD
RESTOCKED
Golden Breed Byron Landy Tee | Off White - T-Shirts Golden Breed Byron Landy Tee | Off White - T-Shirts
Byron Landy Tee
Sale price$49.99 AUD
RESTOCKED
Byron Old School Tee | Off White-Golden Breed Byron Old School Tee | Off White-Golden Breed
Byron Old School Tee
Sale price$39.99 AUD
RESTOCKED
Byron Palm Loco | Wash Black - Golden Breed Byron Palm Loco | Wash Black - Golden Breed
RESTOCKED
Byron Kombi Tee | Off White - Golden Breed Byron Kombi Tee | Off White - Golden Breed
Byron Kombi Tee
Sale price$39.99 AUD
RESTOCKED
Byron Palm Loco | Off White-Golden Breed Byron Palm Loco | Off White-Golden Breed
Byron Waikiki Cap
Sale price$29.99 AUD
Save 25%
Golden Breed Byron Shanty Tee | Navy - T-Shirts Golden Breed Byron Shanty Tee | Navy - T-Shirts
Byron Shanty Tee
Sale price$29.99 AUD Regular price$39.99 AUD
Save 25%LOW STOCK
Byron Cali LS Tee | Blue-Golden Breed Byron Cali LS Tee | Blue-Golden Breed
Byron Cali Long Sleeve Tee
Sale price$41.25 AUD Regular price$54.99 AUD
Save 25%LOW STOCK
Byron Cali LS Tee | Off White-Golden Breed Byron Cali LS Tee | Off White - Golden Breed
Byron Cali Long Sleeve Tee
Sale price$41.25 AUD Regular price$54.99 AUD
Save 25%LOW STOCK
Golden Breed Byron Stoked Kombi Kids Tee | True Red - T-Shirts Golden Breed Byron Stoked Kombi Kids Tee | True Red - T-Shirts
Byron Stoked Kombi Kids Tee
Sale price$29.99 AUD Regular price$39.99 AUD
Byron-Stubby Shark Girl
Sale price$12.99 AUD
GB Byron Al Sticker
Sale price$6.99 AUD
GB Byron Charlie Sticker
Sale price$6.99 AUD
Byron-Stubby Smurf
Sale price$12.99 AUD
GB Byron Pick Sticker
Sale price$6.99 AUD
Byron Stubby Holder Palm Loco
Sale price$12.99 AUD
Byron Stubby Beach Boy
Sale price$12.99 AUD
Byron Stubby Kombi
Sale price$12.99 AUD
Byron Stubby Holder Aloha
Sale price$12.99 AUD
Byron Stubby Holder GB Yard
Sale price$12.99 AUD
Byron Stubby Kombi
Sale price$12.99 AUD
Postcard Byron Light House Gen
Sale price$8.50 AUD
Postcard Byron Light House
Sale price$8.50 AUD
Byron Stubby Holder
Sale price$12.99 AUD
Byron Trucker Cap
Sale price$29.99 AUD

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Frequently asked questions

What makes Golden Breed different from other surf brands?

We're one of the last fully Australian-owned surf brands left. While Quiksilver, Rip Curl and Billabong sold off to overseas corporations, we stayed independent, family-run and focused on making gear for people who actually live the surf lifestyle. No boardrooms, no shareholders - just a crew that surfs before work and designs clothes they'd wear themselves. We've been doing this since 1969.

What's the quality like compared to the bigger surf brands?

On par or better - and we're not just saying that. We use premium cotton for our tees, quality cord and twill for our shorts, and breathable linen cotton for our shirts. The difference is we don't charge you extra to cover massive marketing budgets and sponsorship deals. You're paying for the product, not the billboard.

Can I try Golden Breed on before buying online?

Absolutely. We've got five stores across Australia's best surf towns - Noosa Heads (our flagship, dubbed the Temple of Stoke), Byron Bay, Manly, Flinders on the Mornington Peninsula, and Seminyak in Bali. Walk in, try things on, have a chat with the crew. If you're not near a store, our size guide is detailed and we offer 30-day returns if the fit isn't right.

Is Golden Breed for men and women?

Always has been. Our iconic logo has represented both men and women since 1967 - Golden Breed was built for everyone before that was a marketing buzzword. We carry full men's and women's ranges plus kids, and plenty of our customers shop across both. The surf doesn't care what you wear, and neither do we.

Do you restock sold-out items?

Yes - most popular styles come back regularly. We restock based on demand, so the pieces you love usually return in the same colours plus new ones. The best way to know the second something's back is to join our email list. Our restock emails are our most popular sends for a reason.

What are your best sellers?

The Floyd Walkshort is our most iconic short - it sells out every drop. The 70's Ringer Tee is a cult classic that's been going since the beginning. Our Hawaiian shirts are a summer staple, and the Lazy Beach swim range has a growing following. Check out our Best Sellers for Men and Women to see what's moving right now.